How To Make Your Small Business Look More Professional

How To Make Your Small Business Look More Professional

Everybody starts somewhere. Just because your business may be just you doing everything out of your bedroom, doesn’t mean you can’t give the impression of an extremely professional, legitimate and trustworthy operation. 

After all, customer trust is very important, and presentation is everything – nobody wants to do business with a badly dressed salesman or a poorly-designed website. They want to feel as though you’re the real deal, and that they can trust you to do a good job. 

In this post, we’re going to have a look at some ways to polish up your small business’ image and present a more professional-looking face to the world.

Get your own domain name

It’s a sad fact that using freebie URLs and email addresses for your business doesn’t really give a good impression. Why tell customers to contact you at mybusiness4736@hotmail.co.uk if you could instead give them info@mybusiness.com?

In many cases, domain names aren’t even particularly expensive – many dot-coms can be acquired for less than £10. 

Picking a good domain name can be a bit of a balancing act. It’s best to choose something short and memorable, and also something that doesn’t have any unexpected spelling or punctuation (you don’t want to end up saying things like “my hyphen business dot com” when people ask about your website).

However, you may also find it valuable for SEO purposes to sneak a search keyword or two into the domain name. Just be mindful of length – you don’t want people to have to type in a long string of characters every time they want to shop with you! (This is why so many internet companies tend to prefer short, catchy names – such as eBay, Etsy, Uber, Airbnb, JustEat, Zoom, Slack, and so on). 

Make sure your design work is on point

We get it: laying everything out yourself is easier and cheaper than hiring a designer. 

If you’ve got legitimate design chops, that can be a fine way to go about it. Taking a DIY approach to graphic design is a time-honoured small business technique for saving money. 

However, if you don’t really know what you’re doing, an amateurish aesthetic for your branding isn’t going to do you many favours. With misaligned text, dodgy imagery or clashing colours, your business may well end up putting off more customers than it impresses.

This is equally true for real-world branding and your website. Site builder tools like Squarespace and Wix can allow you to get a website done without hiring an expensive digital agency to do it for you, but they won’t magically give you good art skills or design intuition.

While it’s sometimes hard to justify expenses for ephemerals like branding on a small business budget, you can’t really skimp on getting your visuals done properly. Whether you hire a full-time pro, get your artist friend to do you a favour or – if all else fails – teach yourself a thing or two at the University of Online Tutorials, you need to get the look and feel of your business absolutely right if it’s going to draw people in and make them trust you.

Get some business cards

Imagine you meet somebody who expresses an interest in your business and asks how to contact you. Do you want to be left rummaging around through your pockets wishing you’d brought a pen and paper?

Nothing says ‘amateur hour’ like failing to prepare for situations that are both predictable and beneficial. Especially when you consider that business cards cost barely anything to get printed – at the time of writing, some e-retailers allow you to buy 100 for less than £12.

Being able to hand over a well-designed, nicely printed business card when asked what you do is a great way to appear slick and organised. It implies that you get asked such questions a lot (otherwise, why would you have bothered making cards?), and that can only reflect well on your business.

For some online businesses, it may also be seen as a nice gesture to include one of your cards with each outgoing order. Not only does this create a thoughtful and professional impression, but it can encourage repeat business from your happy customers.

At the end of the day, making your small business look professional doesn’t have to be a mystery. Improving the quality of your presentation and becoming more prepared can go a long way to making your enterprise seem well-established and trustworthy – no matter your size or level of experience. 

By getting a proper domain name, investing in good design and getting some business cards made you can significantly upgrade the perceived professionalism of your business – and position it for greater success. 

Blue Box Business